Social Media
Tony Retrosi
Gym Momentum
tony@gymmomentum.com
Twitter
@gym_momentum
@tretrosi
@atlanticgym
Facebook
Tony Retrosi (tretrosi)
Gym Momentum (GYM-Momentum)
Atlantic Gymnastics (atlanticgym)
THE
LAST
THING YOU NEED
IS…
Social Media
Stop giving me that pop-up ad for facebook.com! There’s a reason you don’t talk to people for 25 years. Because you don’t particularly like them! Besides, I already know what the captain of the football team is doing these days: mowing my lawn!
So what do YOU need?
Brand Story
The first thing
you need is a
SOLID BRAND
but what is a brand?
So you don’t really have a brand.
you have customers that have a perception of you.
are you happy with what they think of you?
do you even know what they think of you?
maybe its time you started…
LISTENing
This should be your social media strategy
Social doesn’t fix real problems, it exposes them
Who is managing your social media presence? Your assistant? Nephew? Mistress? is it this guy…
WTF?
OBLIGATORY
BULLET POINTS.
Social Media = Human Interaction
Groups are built of like minded individuals
That follow trends
Make buying decisions
Trust opinions
and ultimately…
Become communities
DO YOU KNOW YOUR
COMMUNITY?
Pros of Using Social Media
FREE!!!!!
Quick Communication
Interactive.
CONS of SOCIAL MEDIA
Life span of Social Media is SHORT
TRENDY
What you say once could live FOREVER
Easy to loose control of your message
Worlds Largest Cocktail Party
“A great analogy for social media is the world’s largest cocktail party, only without the drinking and at incredible scale,”
At a cocktail party, you wouldn’t walk up to someone and say, ‘Hey, I’m Dave. My stuff is 20 percent off.’ What you do is ask questions, tell stories, listen and relate to people.
Key Technical Matters
Stay positive.
“Thanks” is not a rich enough social media message on Twitter or elsewhere.
“Thx” isn’t either. But it’s easier to type.
Your “special social media language” is the language of your audience. For instance, if you’re marketing to English speakers, your special social media language would be English.
Awesome is not a language.
Never attempt to use slang on social media that you would not use in real life.
Reread your tweet. Do not respond in an official capacity via social media while drinking.
Do not respond in a nonofficial capacity via social media while drinking.
Still, your company’s social media personality should be your company’s corporate personality after exactly one beer.
If your gym’s annual revenue is more than $2 million, you may not abbreviate “great” as “gr8.”
If your gym’s annual revenue is less than $2 million, you may not abbreviate “great” as “gr8.”
Like this: light, amusing, useful.
Not like this: languid, ponderous, moralizing.
No grammatical errors.
Funny only if you’re funny.
No lawsuit threats via social media.
If it involves “tips” of any kind, people will click.
Especially “simple tips.”
Also, “giveaway.”
WAYS TO INCREASE TRAFFIC
Post about GENERAL THINGS that your clientele would be interested in.
Things going on in your community
Parenting information
School Information
PHOTOS
VIDEOS
Funny
ASK questions
ANSWER questions
comment back to everyone
Trends
Diversify. You’ve probably seen headlines about Facebook’s algorithm changes. If you currently operate a brand or business page, one study found that only six percent of followers currently see your posts. Experts suggest that that number will continue to plummet, eventually reaching one percent.
Google+ is for real. If there’s one social network businesses should pay specific attention to, it’s Google+, which is already playing a more important role in Google’s organic ranking algorithm. I expect this trend will continue.
Visual content will win. An estimated 63 percent of social media comprises imagery. As such, visual platforms are playing an increasing role in social media for businesses. One study found that 29 percent of Pinterest users bought an item after posting or re-pinning it on the network.
