Families and children have so many choices of things to do.
Gymnastics Clubs are perfectly positioned to stand out in your market by offering exceptional customer service.
This is my lecture video for NGA conference June 2023 in New Orleans.
Families and children have so many choices of things to do.
Gymnastics Clubs are perfectly positioned to stand out in your market by offering exceptional customer service.
This is my lecture video for NGA conference June 2023 in New Orleans.
I am writing this the day before Thanksgiving 2022. I am sitting on my best with my “work stuff” in front of me and my families Christmas lists next to me. Even before I was a local business owner I believed in shopping local.
One of the great things about our area is the plethora of locally owned and operated businesses. I love walking in to a business and knowing the owner is working that day. The employees appear to take a little more pride in their work and seem to get to know the customers. I love walking into a shop, restaurant or cafe and although the employee may not know my name, they remember me and in some cases even how I take my coffee (Hot and Black. Pretty simple but in this day and age coffee orders can be pretty complicated).
I hosted a dinner party a few weeks ago and the group I was standing with were asking about a project I had just finished. I told them where I bought the hardware and materials and they asked why I paid more than if I had gone to one of the Big BOX hardware stores. I explained that in the end by shopping at a locally owned hardware store I was keeping the money in the community. I was helping to pay for their daughter’s soccer team and their son’s class trip.
It is the locally owned businesses sponsoring the soccer teams and making contributions to the schools program for the class trip. Many of the local business owners give TWICE. They make a contribution as a business and again as an individual.
By choosing local and independent businesses for your services, shopping, dining and other needs, you not only get real value and personal service, you’re helping:
The casual encounters you enjoy at neighborhood–scale businesses and the public spaces around them build relationships and community cohesiveness. (source 1, source 5) They’re the ultimate social networking sites!
Each dollar you spend at independent businesses returns 3 times more money (source 2) to our local economy than one spent at a chain — a benefit we all can bank on.
Independent businesses help give our community its distinct personality.
Independent, community-serving businesses are people-sized. They typically consume less land, carry more locally-made products, locate closer to residents and create less traffic and air pollution. (source 3)
More efficient land use and more central locations mean local businesses put less demand on our roads, sewers, and safety services. They also generate more tax revenue per sales dollar. The bottom line: a greater percentage of local independent businesses will help keep our taxes lower. (source 4)
A wide variety of independent businesses, each serving their customers’ tastes, creates greater overall choice for all of us.
Not only do independent businesses employ more people directly per dollar of revenue, they also are the customers of local printers, accountants, wholesalers, farms, attorneys, etc., expanding opportunities for local entrepreneurs.
Small businesses donate more than twice as much per sales dollar to local non-profits, events, and teams compared to big businesses. (source 5)
The multiplier effect noted above generates lasting impact on the prosperity of local residents. (source 6)
Studies show strong correlation between the percentage of small locally-owned firms and various indicators of personal and community health and vitality. (source 7)
Traveling back from National Gymnastics Association Summit yesterday my plane was delayed on the tarmac for more than an hour while we waited for a gate to open up at Boston-Logan Airport.
It had been a slightly bumpy flight and I was just looking forward to getting the bus home. We landed with out incident and then sat. and sat. and sat.
Every traveler has been there. You give your self plenty of time to catch connection only to have to run trough the airport like a maniac. As we waited the pilot checked in and gave us updates. They let us stand up and use the toilets. I was impressed that no one was freaking out. We were 100 feet away from the terminal and not getting any closer.
I was getting tired and frustrated and fired off a Tweet:
What would YOU do if you saw a tweet calling you out?
Here is the e-mail response I received from Delta.
I truly appreciate their effort and I have learned a lesson on how to deal with an on-line complaint.
Thank you Delta. Sorry for being cranky on twitter.
Tony
Survivor’s bias is a phenomenon typically observed in the financial sector where people tend to place the emphasis on the winners or survivors within a given system. But it is a mistake to only analyze winners. By only focusing on the winners, you neglect to discover the real reasons concerning failures within that system, as you neglect those failed or lower-level parties that are involved within that system as well.
It can lead to overly optimistic beliefs because failures are ignored, such as when a gymnast is no longer in the program and therefore excluded from analyses. This can also lead to the false belief that the successes in a group have some special property, rather than just coincidence (correlation “proves” causality). For example, if three of the top gymnasts from the National Team all went to the same junior club that can lead one to believe that the club must offer an excellent program or coaching when, in fact, it may be they just draw from a larger population. This can be better understood by looking at the performance of all the other gymnasts from that club, not just the ones who made it through the selection process.
The most famous example is that During World War II, the statistician Abraham Wald took survivorship bias into his calculations when considering how to minimize bomber losses to enemy fire. The Statistical Research Group (SRG) at Columbia University, which Wald was a part of, examined the damage done to aircraft that had returned from missions and recommended adding armor to the areas that showed the least damage. This contradicted the US military’s conclusion that the most-hit areas of the plane needed additional armor. Wald noted that the military only considered the aircraft that had survived their missions – ignoring any bombers that had been shot down or otherwise lost, and thus also been rendered unavailable for assessment. The bullet holes in the returning aircraft represented areas where a bomber could take damage and still fly well enough to return safely to base. Therefore, Wald proposed that the Navy reinforce areas where the returning aircraft were unscathed, inferring that planes hit in those areas were the ones most likely to be lost. His work is considered seminal in the then-nascent discipline of operational research.
A gymnastics example of a distinct mode of survivorship bias or that correlation “proves” causality would be thinking that a technical plan or preparation plan for a specific skill worked because everyone who is currently doing the skill in your gym uses that same technique. Even if you know that some people were unsuccessful, they would not have their voice to add to the conversation, leading to bias in the conversation. When I was a “rookie” coach I had four gymnasts who were very fast learners on uneven bars. I, of course, took all the credit for this. I am a GREAT bar coach. When they graduated and I had to work with other groups who were following the same plan I quickly realized that the success of the previous group was based more on their talent and body type than on my plan and technical corrections. With this new group I had to work twice as hard, make adjustments to the plan and technique to have a similar result.
Becoming a successful athlete is an admirable aspiration, but it’s important to keep a sense of perspective. Only 5 of the 1.2 million youth gymnasts in the USA are likely to reach their goal and make it as an olympian. That is less than 0.0005% of gymnasts who will reach their goal. Does that make them a “failure”? To some it does. What the USA does very well is through its Developmental Program (formally known as Junior Olympic or J.O. Program) giving ways for these gymnasts to compete to a fairly high level and possibly into college. At the highest level, Level 10, you can see some of the same difficulty levels as the International level. For reasons unknown, these gymnasts have decided to not take the international route. With out this program I feel that many, many gymnasts would just drop out when they see that their olympic goals are unattainable.
Losing sight of the overall statistics and ignoring the objective chances of success is a common mistake when following big role models. With Survivorship Bias people overestimating their likelihood of succeeding by focusing on a few lucky overachievers or “survivors,” who managed to beat the odds. Sure, a handful of outstanding athletes like Simone Biles fulfill their dreams of winning multiple Olympic medals. However, these athletes are the exception, not the rule. They represent rare outliers on the normal distribution curve of athletic achievement. A Ford and a Ferrari are both cars. Realistically only one of them has a chance at winning, or even competing, in Formula 1.
While evidence for survivorship bias is plentiful, you may question its negative consequences. Surely, role models can be strong motivators, inspiring ordinary people to surpass themselves, grow inner strength and discipline, and persevere during adverse circumstances? Especially in the context of sports, this must be considered an advantage.
It is true that survivorship bias can be a key source of motivation. Nevertheless, a number of dangerous consequences for people’s decision-making must not be underestimated. These include:
Neglecting reasons for failure: The singular focus on lucky over performers distracts from the many people who tried to achieve similar goals but failed. People tend to analyze reasons for success in the survivors, and disregard reasons for failure in those who didn’t make it. For instance, when a gymnast first makes the National Team, they try to emulate the skills of the highest level gymnast and forget to pay attention to everyday hurdles such as maintaining strength and basics.
Taking disproportionate risks: By overlooking the baseline probabilities of success, people may be misled into taking disproportionately large risks. Passionate amateur gymnasts, for example, may be tempted into abandoning their education to focus on their careers. They often end up regretting their risky choices afterwards.
Not knowing when to give up: The motivation to pursue a goal at all costs can turn out to be dangerous if people fail to recognize when it’s time to give up. Coaches who do not keep this in mind with the aspiring gymnasts they work with may end up pushing beyond their capabilities and sustaining dangerous injuries.
As a passionate gymnastics coach, I am all too aware of the risks associated with survivorship bias. Sure, I’d love to have a crew of Olympic and World Champions. But it’s important to stay realistic. Keeping a sense of perspective is essential for harnessing the positive motivational aspects of having role models, while managing the dangers associated with more serious forms of survivorship bias.
As gymnastics professionals we need to avoid the misconception that by focusing on the one surviving example, the most successful example, you too will be successful.
“If the best team does this, it must work, right?” We do not want to reinvent the wheel, nor do we want to blindly do what another team or gymnast does because they are “successful”. From a technical perspective I have seen coaches fall into this same trap in the gym trying to follow the technique used by the best gymnast. Once you get past technical basics gymnasts typically need to find their own functional path. Not every gymnasts is going to be able to swing like Suni or tumble like Simone.
Coaches can guard against this bias by simply being aware it exists. Rare is the coach that does not second guess his/her methods and Survivorship Bias is a big culprit in the tendency to question oneself.
Another principle stolen from the business world is The Peter Principle. No industry suffers the Peter Principle more than sport. The Peter principle is a concept in management developed by Laurence J. Peter, which observes that people in a hierarchy tend to rise to their “maximum level of incompetence”: employees are promoted based on their success in previous jobs until they reach a level at which they are no longer competent, as skills in one job do not necessarily translate to another. It is one thing to be a passionate recreational gymnast. Maybe even a a top level national athlete. However, training and competing at an international level requires a nearly completely different mindset, and level of commitment. Without keeping this in mind are we setting many gymnasts up for failure. Are we bring gymnasts up to the national team only to fail?
In gymnastics, gymnasts are continually promoted until they fail. It is an odd sport because the rules constantly evolve and goal line is constantly moving. In my career I have seen more than a few gymnast drop out after one Olympics because they are not prepared for the requirements of the new code of points.
As coaches and educators we need to continue to focus on basics and multilateral development throughout an athletes career. I have seen the pitfalls of this most recently with the gymnasts I have worked with in Italy. They completely ignored dismounts for nearly 4 years. Now they are struggling to end with a D to gain that valuable bonus.
Similar to survivor bias, a coach can guard against the negative effects of the Peter Principle by knowing it exists. Focus on BOTH long and short term goals. Continue with basic skills, multilateral development and above all, TAKE YOUR TIME. The RUSH to have your gymnast achieve a skill or a spot on the National Team may insure their ultimate failure.
I have covered two business philosophies relating them to our sport. You must have your eyes open to inherent bias and promotion until failure.
March of 2020 seems like a century ago. When I shut my gyms down that month I had more questions than answers. We have always followed the local school schedules for closing the gym because of weather so it made sense to do the same thing for the pandemic.
We initially thought we were going to close the gyms for just a few weeks. A hard reset to do some deep cleaning and come up with a plan. 2 weeks turned into 2 months. Then a third month. We were able to reopen our Portsmouth, NH location in June of 2020 and our Dover location a month after that.
During the shut down we did home workouts but avoided zoom workouts. Our coaches felt that the gymnasts were already getting enough screen time. Following Winston Churchill’s statement, “Never let a crisis go to waste” , I retooled the management of one of my facilities. I let 4 managers go and started back from scratch.
Both my gyms made it through the school year and had the best summer of enrollment we have ever experienced and our fall classes are all filling up. Like every other industry we desperately need staff (Anyone want a job?! e-mail me).
During covid shutdown I sent two or three e-mails a week to our state’s covid response committee. Trying to find information on when it would be safe to reopen. Trying to find out what the risks would be to our students and staff. Trying to show the committee and the community at large that gymnastics clubs, by making a few adjustments, could open safely and provide children with a much needed outlet.
Looking at the school year we are going to take a conservative approach with the Delta Variant of Covid. New Hampshire is largely vaccinated but why take chances? We must have the confidence of our clients. They must know that NOTHING is more important than their safety as well as the safety of those at home.
It’s been a tough 18 months. Gymnastics has taught us to make adjustments and move on. I have learned a lot through covid. Not just how to make hand sanitizer! We are not through with this yet. But we can take what we have learned and continue to move forward.
It is too early to tell if we will see a “typical” post olympic rush but I do believe that the economy is ready to ROAR like the 1920’s roared. Buckle up- It’s going to be a great year. Don’t be afraid of going slow. Be afraid of standing still.
Rise Gymnastics in Sioux Center, IA is looking for a qualified team coach to lead our Xcel and JO team programs. Our ideal candidate will have strong spotting skills, be a team player, and have a knowledge of gymnastics levels and requirements.
Minimum of 3+ years of gymnastics coaching experience.
Evening and weekend hours.
Moving allowance provided.25-30 hours/weekly. Negotiable, competitive pay!
For more information: info@risegymnasticsia.com
NOTE: As I started researching this, I came across articles written from January 2020. Normally I would still take a look. But that was pre-covid. It might as well have been hand written by monks.
One year ago I made the incredibly difficult decision to temporarily close both of my locations because of Covid19. I had been in near constant communication with my managers at each location trying to make a sensible decision. I had gone back and forth on closing or staying open a dozen times. For every justification for one, there was a valid argument for the other. In the end, we closed when the local schools closed.
March 2020 seems like so long ago. WAY BACK THEN. by and large, people still were not wearing masks. In the stores people were shopping out of fear. Buying a years worth of groceries. It was such a frightening time. I did my best to remain positive. To believe that one way or another we would be OK.
As we emerge from this global pandemic- will the 2020s ROAR like the 1920s did? I read this article by Peter Coy in Bloomberg and used most of it in this.
The day was cold and windy. Standing outside the Capitol, the just-sworn-in president called for “a new unity of spirit and purpose” to bind together a nation that had been wracked by a pandemic and high unemployment. His predecessor wasn’t on stage. The inauguration of Warren G. Harding on March 4, 1921, marked the inauspicious, unofficial start of an historic decade. The somber mood gave no hint that America was about to go on a tear.
I believe that following this summers Olympic Games in Tokyo we will experience a great decade for gymnastics world wide. It is not going to happen overnight but we must be ready.
The Roaring Twenties saw widespread adoption of the assembly line, the automobile, radio, motion pictures, indoor plumbing, and labor-saving electric appliances. Consumerism and mass culture took shape. It was the decade of art deco and jazz, Coco Chanel and Walt Disney, The Great Gatsby and the Harlem Renaissance. It was “the first truly modern decade,” says retired Marquette University economic historian Gene Smiley.
As the U.S. suffers through another pandemic, it’s tempting to ask whether history will repeat itself. Once the virus passes, will the 2020s roar the way the 1920s did?
It’s not impossible. The past year demonstrates that the economy and society can change shape quickly. We’ve seen multiple Covid-19 vaccines developed in record time and an almost-overnight transition to remote work. Tesla Inc. delivered just shy of a half-million electric vehicles in 2020 despite the pandemic. A London-based unit of Alphabet Inc. solved a half-century-old scientific puzzle, using artificial intelligence to predict accurately how proteins fold, which could revolutionize drug discovery.
As more people receive their vaccines and economies open up- families are going to be chomping at the bit to get out and do stuff. To get their kids back into schools and gyms. I have seen a rise in enrollment my gyms as parents become more comfortable going out as members of their extended families receive their vaccines. The limiting factor will then become the economy.
The U.S. will continue to wrestle with “secular stagnation,” an economic plague of developed nations. Despite the differences, by copying what was done right in the Roaring Twenties and avoiding what went wrong, Americans can make the 2020s a success—by today’s standards, anyway.
The 1920s didn’t get off to a good start. The Spanish flu pandemic, which killed about 675,000 Americans out of a population of 100 million, was over, but the U.S. was deep into an 18-month downturn marked by the sharpest one-year decline in wholesale and consumer prices in 140 years of record-keeping. The economic miracle of the Twenties didn’t really begin until July 1921, when the recession ended and boom psychology set in.
This morning on the news I heard President Biden predict that all adults should be able to be vaccinated by the end of May. There will likely be a flicker of that mania as people emerge from their Covid-19 bubbles, ready to party. Economists surveyed by Bloomberg are predicting above-average growth in gross domestic product after a difficult first quarter, with the median forecast peaking at an annualized 4.7% in the third quarter.
Indications of pent-up demand are abundant. Carnival Corp., in a sign of confidence in the public’s desire to socialize again, plans to begin boardings in April for its biggest ship ever, the 5,200-passenger Mardi Gras. Finally free to do as they please, Americans may make like the Lost Generation, who chose to “live in the pure moment, live gaily on gin and love,” as the literary critic Malcolm Cowley wrote.
Gin and love make a powerful cocktail but won’t sustain us in the gym. We need a plan to bring in past students who haven’t returned since the pandemic started and Introduce new students to the sport. Then we need a plan to keep them in. Families are going to try a plethora of activities with their children. Gymnastics will only be ONE of them. Focus on what we can do that the other sports can’t.
For the average American, life changed more from 1920 to 1929 than it’s likely to change from 2020 to 2029. Electrification gave us refrigerators (instead of ice boxes), washing machines (instead of washboards and hand-cranked wringers), and radio (instead of your sister at the piano). We expected by 2020 to have flying cars. Instead we got 280 characters.
One lesson is that timing matters. The 1920s roared because technologies that had been nurtured for several decades were finally ready for mass deployment. Although that may not be the case with technology today- IT IS THE CASE WITH GYMNASTICS. Because of mismanagement at the highest levels of our sport we were struggling before the pandemic. We were just starting to be able to concentrate on the positive aspects of our sport when most of us were forced to close. With out USA Championships, Olympic Trials and the Olympics we had nothing positive in the news. We have been preparing gymnastics (as a business) for this moment for a few years. This can be our renaissance!
Introspection wasn’t the forte of the Roaring Twenties. “Torn nerves craved the anodynes of speed, excitement, and passion,” Frederick Lewis Allen, looking back from the near remove of 1931, wrote in Only Yesterday: An Informal History of the 1920s.
Our nerves, too, are torn. But learning from the past can help the healing begin.
Our business, like our sport, is dynamic. We must constantly change and evolve or we will go extinct. Change is difficult- but we know how to do it.
I was going through some old issues of Harvard Business Review and I came across an article on BURNOUT. It is more relevant for gymnastics club owners and managers TODAY. I have edited this slightly to make it more gymnastics industry relatable.
You can see the original article by Rebecca Knight here.
As the owner (and/or) manager of a gymnastics club you know that 2020 just SUCKS. Your gym has been closed down, IF you are open you are limited to the amount of people you can have in your building. Your clients are slow to come back due to concern about Corona and economic uncertainty. You are doing everything you can to keep your gym afloat and keep your employees engaged and employed. You want to do right by them and support them through intense work periods so they don’t get burned out. But this can be a challenge when you’re feeling overly stressed yourself. How can you take care of yourself so that you have the time and energy to support your team of coaches and teachers? What steps do you need to take to reduce your own stress level? And what actions can you take to improve your team members’ well-being?
What the Experts Say
It’s tough to find the energy you need to help others when you yourself are at your limits. Burnout — as opposed to more run-of-the-mill stress — can cause you to “feel utterly depleted,” says Susan David, a founder of the Harvard/McLean Institute of Coaching and author of Emotional Agility. And it “can permeate all aspects of your life. You are overtired and under-exercised; you’re not attentive to food and nutrition; and you’re disconnected from relationships.” But it’s not just you who suffers. “Your coaches are picking up on your stress, and it’s making everything worse,” says Whitney Johnson, the author of Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve. So for the sake of both your health and the health of your employees, you need to summon all the resources you can to improve matters. Here’s how to do that.
Make your own health a priority
During our shut down I tried to work out everyday. The reality was that I baked more cookies and drank more bourbon. Before you can help your coaches and teachers manage their stress, you need to manage your own. “Instead of hunkering down and concentrating” on your job, “you need to stop, look around, and figure out how you’re going to help your people get what they need,” says Johnson. A good starting point is to take care of your physical and mental health. Eat healthy, wholesome food; exercise regularly; get plenty of sleep at night; “try meditating, and find someone to vent to.” Taking care of yourself is not an indulgent luxury; it’s a matter of self-preservation. Johnson suggests sharing your tension-management techniques and rituals with your employees. “Say, ‘here’s something I’m doing to manage the stress. This is how I cope.’”
Tackle the problem as a group
Even if you haven’t fully reigned in your stress, it’s helpful to demonstrate that you take the issue seriously. You can even suggest that you all take on self-care as a team — learning meditation as a group or sharing tips about what practices are working to reduce stress. Don’t force anyone into these activities though. A sense of autonomy can counteract the symptoms of burnout so you want people to feel they are making their own choices.
Exhibit compassion
Don’t be so hard on yourself or your coaches and teachers. “Burnout can often feel like a personal failing,” says David. But of course, that’s not true: We are all susceptible to it — and, in fact, our “environment precipitates” it. We are “living in an imperfect world, and yet we expect perfection.” It is almost natural that gymnastics clubs breed stress. “The ambiguity, the complexity,” not to mention the 24/7 nature of technology, leads many of us to feel “an extreme level of strain.” Be compassionate. Recognize, both inwardly and publicly, “that all of us are doing the best we can with the resources we have been given.” This doesn’t mean that you’re “lazy or letting yourself off the hook.” Rather, you’re “creating a psychologically safe place for yourself and others.” Johnson recommends talking your team through stressful periods in an honest but upbeat way. Yes, the workload is intense. And yes, big, high stakes projects are daunting. Tell them, “‘We are in this together, and I know we can deliver.’”
Set a good example
You also need to “think about the [behaviors] you’re modeling” to your team, says David. “If you’re running from meeting to meeting and don’t have enough time in the day to breathe,” what message does that send? Set a good example by making downtime a priority. Show your team that you don’t always operate in full-throttle mode at the office. “Bring humanity back into the room,” she says. Johnson agrees. When “your people are completely overwhelmed,” you need to “encourage them to take regular breaks,” she says. “They need time to rest and rejuvenate and disconnect from work.” It’s also important to set limits on how much work encroaches on evenings and weekends. Whatever you do, “don’t send anyone on your team an email at midnight,” says Johnson. “You’re thinking, ‘I’ve got to get this out.’ But you’re also throwing a grenade into your employees’ peace of mind.” Instead, she recommends using Boomerang, or a similar program, that allows you to schedule emails.
Focus on the why
A common symptom (and cause) of job-related burnout is a “disconnect between a person’s values” and the work at hand, says David. “You feel stressed and tired, and yet you continue to work and work and work,” all the while forgetting what drew you to your career and organization in the first place. “It can be toxic.” As a leader, you need to “develop a shared sense of why” — as in, why are we driven to accomplish the mission? As a boss, it’s your job to galvanize your team of coaches. Remind them of the objective and why it’s important to the organization and your customers. When people have shared values and connection they are more likely to feel positively about their work.
Advocate for your team
If you and your team are suffering under a heavy workload, it might be time to ask your boss for a reprieve. It is your responsibility “to advocate for your team within the context of your organization’s goals,” says Johnson. She recommends talking to your boss about the effect stress is having on morale and performance. “Say, ‘The coaches are fully committed to making this work, but people are tired. And we all know the law of diminishing returns.’” Convey the consequences of burnout and describe how it is in your boss’s best interest to take action.
Be a source of optimism
Whenever work is frenzied and frantic, make a concerted effort to promote positivity, says Johnson. This is hard to do when you are stressed out but “look for the good,” she says. “Smile at people. And be kind.” Make sure you regularly acknowledge, recognize, and thank people for their efforts. “Say, ‘I notice you did X. Thank you. I appreciate it.’” Cultivate a feeling of community and social support. When your gym hits a milestone or when a particular crunch time is over, celebrate. Acknowledge the accomplishments — yours and theirs!
Principles to Remember
Do
Don’t
Colleges and universities have provided no shortage of reasons for cutting their sports teams. Fiscal restraints and Title IX compliance lead the list. Since the outbreak of the coronavirus, athletic directors have accelerated the pace of these cuts, using the pandemic as their excuse.
The narrative runs as follows: Football finances other sports; the virus has cut football earnings more than we can bear; therefore, other sports are no longer sustainable.
For schools in Power Five conferences, this argument might be true. Yet, few Power Five schools, with Stanford University being the notable exception, have cut their sports teams.
Smaller Division I schools, known as mid-majors, which include more than two dozen conferences, are responsible for the overwhelming majority of recent cuts. For these schools, the notion that the football and men’s basketball teams sustain other sports couldn’t be further from the truth.
At the College of William & Mary, which earlier this month cut seven teams — women’s volleyball, men’s and women’s swimming, men’s and women’s gymnastics, and men’s indoor and outdoor track and field — the football team gets paid by schools like the University of Virginia ($400,000) and Virginia Tech ($350,000) simply to play them.
Nevertheless, William & Mary’s football team ended last season with a net loss of $1.7 million. Men’s basketball was in the red $750,000. Neither team funds anything at William & Mary, including themselves.
The men’s and women’s swimming teams, by contrast, occupy a combined endowment in excess of $3 million. They receive no scholarships; the pool is funded through the recreation budget, not athletics; and they yield an annual loss of approximately $150,000 between the two teams.
Mid-majors like William & Mary are failing financially not because of swimming, volleyball, track or gymnastics. They are failing because they are trying to be something they are not: massive. They are chasing a mythical dream based on an unattainable financial model.
Where will the endowments of these teams go once they’re cut? Into the pockets of the teams that are truly unsustainable and consistently failing, while the coronavirus, a short-term hardship, serves as the cop-out for the cuts.
In layman’s terms, we call this stealing.
But the “Alma Mater of the Nation” need not steal or cut anything. In July, the college declared the end of its “For the Bold” campaign, an effort that raised over $1 billion. The gifts are mostly designated for set purposes, such as $57 million to Kaplan Arena to support a basketball team that is one of just four teams nationwide never to have earned a spot in the NCAA tournament.
Yet, if the college was willing to go to such great lengths to obtain funds for its losing teams, surely it could have done something to bolster its winning ones. Men’s swimming, for example, has won the past six Colonial Athletic Association conference championships and had a swimmer rank fourth in the entire NCAA in the 50-yard freestyle — again, with no scholarships.
In an open letter to the college community, which in itself is in jeopardy of not meeting the college’s Honor Code standards, given the frequency with which it matches, verbatim, that of Stanford’s recent announcement, top college officials alleged, “In the economic environment that we now find ourselves in, and expect to remain in for quite some time, every source of athletics revenue has significantly decreased.”
So significantly that their decision was to cut 30% of the department’s teams that account for just 12% of its expenses?
In addition to swimming’s $3 million endowment, track holds $7 million, gymnastics $2 million, and volleyball $1 million, all of which will get absorbed by other sports and departments. Athletics just held an eight-figure fundraiser for the college without asking for a dime.
If any sport is funding another, it is swimming, track, gymnastics, volleyball, and all their donors that are now, suddenly, funding football, not football funding them.
Alumni are outraged. Donors feel betrayed. Parents, who just days earlier wrote tuition checks, are asking if they have been scammed. William & Mary, once a beacon, has gone dark.
All football teams generate revenue; few football teams turn a profit. When one athletic director with personal ambitions and unfeasible goals can transform a department and a whole institution, it is not surprising that a simple myth can change minds.
Our sports are not beholden to football. Yet, the closer we come to making them self-sustaining, the more likely some athletic directors are to cut those teams and keep their cash.
2020 has been a TERRIBLE YEAR for gymnastics. We have lost friends, relatives and colleagues to the virus. Businesses are failing left and right and many gymnastics clubs are teetering on the edge. You feel anxiety over your business as another month is ending which means your rent or mortgage is due. Your electrical bill as well as any other bills plus payroll! Generally no one is willing to work with you to help make this work out it’s up to you. You know that if you can just hold on until a vaccine is found and implemented you will be OK.
When you opened up your gym you had a dream. A workable space and some equipment. You knew it was going to be a struggle but it was a labor of love. Now we are reopening and hoping your gym will survive on 50% of your previous enrollment.
Here is my advice- you can’t think of this as re-opening you have to think of this is a GRAND OPENING. You need to be the positive force in your gym. You need to believe in what you have to offer just like you did on the day you first opened. You have to get out there and make things special – make people see that your gym is safe and that you are part of the community.
Remember how important your gym is to those in your community. Think about how many birthday parties have you held? How many cheerleaders learned their tumbling skills at your gym? How many kids DID NOT break their arm on a playground because they learned to fall safely at your gym? How many of your former students are off in college?
You are way more than just Gymnastics. Keep your focus – it’s going to be a hard road but we will get through it. They’ll be back.
Paul Spadaro from USAIGC posted this the other day. It is worth sharing with all of you. 11 Mistakes Business Owners Make
1. Don’t have a defined mission, vision, and values statement.
Every organization should spend time clarifying why it exists and what it hopes to accomplish. This is done by spending the time to articulate and write a mission, vision, and values statement It doesn’t matter if it is the dry cleaner, neighborhood restaurant, or Gymnastic Club. Every organization needs to have an articulated focus that provides a shared direction for decision making and employee performance.
2. Fail to plan.
Strategy and planning is critical to the success of any organization. Whether large or small, every business needs a plan.
This involves taking time at least once a year to review strategy and goals and make sure the organization moves in the direction initially intended. There is an old saying, “if you fail to plan, you plan to fail..” There is a lot of truth in that statement!
3. Don’t write goals.
Goals are how plans are achieved, and if goals are not developed, written down with assigned accountability, they will be difficult to accomplish. Business Goals should be written as part of the overall organizational strategy, and each goal should have someone assigned to them with very specific timeline expectations.
4. Don’t create an operating budget.
Budgeting is something that should be done once a year and used to fund the plan and goals. Organizations that don’t budget can be successful. Organizations that don’t budget can be successful. However, the budgeting process determines how resources are managed and help to achieve targeted growth because budget dollars are allocated to only those things that improve and grow the business.
5. Don’t hold people accountable.
When goals are written, it is essential to assign responsibility for completing them. When organizations don’t hold people accountable for completing goals and performing basic job responsibilities, they are mismanaging the organization’s resources. When employees are on the payroll and aren’t held accountable for their job responsibilities, they are, in essence, taking money out of the organizational coffer without providing value in return.
Managing employee performance
is critical to the success of all organizations – and employee
JOB DESCRIPTIONS and goals are the first steps in that process.
6. Don’t anticipate market changes.
The last couple of years has been a hard lesson for many organizations. Things can change quickly, and the market can shift seemingly overnight. It is essential to keep an eye on changing trends in things like technology, customer requirements, or financial viability.
It is easy to get distracted with the day-to-day job tasks and lose sight of rapid market change. Make sure you keep a pulse on your industry and try to see what new trends are on the horizon. Talk to your customers and learn from them.
7. Don’t take the time to understand customer requirements. Customers pay the bills, so organizations need to figure out what the customer wants and put systems and processes in place to meet their needs. One way to better understand what the customer wants is to survey them. There are lots of survey software available. All too often, organizations build products and services based on what they “think’ the customer wants. Talk to customers, survey them, and continuously try to learn about changing expectations. This is an essential step in growing a solid customer base.
8. Don’t consider employees to be their most important customer
group. Employees are among the most important customer groups because they are the organization’s hands and feet. And, when businesses don’t put employee-friendly policies and processes in place, they are risking alienating those individuals that interact with their customers. When employees are given clear job expectations, the tools, and training to do their job and are rewarded for performing well, they are more likely to be happy at work, which directly affects the customer experiences. Every organization should work to improve employee engagement and create environments that employees can thrive in and enjoy.
9. Don’t communicate with employees and customers. Communication, or lack thereof, is a universal problem in most organizations. There can never be too much communication, and successful organizations have structured processes to manage communication with both employees and customers. Creating transparent organizations that continually share information results in customer loyalty as well as an environment that employees enjoy working in.
10. Don’t continuously look for ways To improve. Continuous improvement is how organizations develop and enhance products and services. The process by which those products and services are delivered should always be reviewed to identify improvement opportunities. Whether it is a process to manufacture a product or a process of delivering a service to the customer, looking for ways to continuously improve is important.
11. Don’t celebrate successes .Many organizations get so bogged down with the daily grind that they forget to stop and acknowledge how far they’ve come. Celebrating successes not only recognizes progress but also encourages employees and improves engagement. Running and growing a small business is a challenging endeavor. However, organizations that strive to create systems and processes that routinely look at how the organization is performing, identify ways to improve how things are done while planning to improve the employee and customer experience will ultimately grow and improve the bottom line.