Your Brand

I have been hearing a lot about brands and branding lately. In a traditional sense a brand is a name or a symbol.

In coaching and teaching it represents more, it is you and what you stand for.

You are your brand. Who you are?

You actions and your words will define who you are to others.

How honest you are with yourself will clearly define you. Be yourself and true to yourself. Be the brand you want to be. A good place to start is genuine concern for others through your actions and words.

We have all had some great teachers growing up (Mrs. Schneider, Grade 8 Math. Thank you!) and some pretty terrible teachers. (Mrs. Brown. Wish you had retired the year BEFORE you had me). Most of us have had some good and some bad coaches along the way. What I think about EVERYDAY is how my gymnasts will remember me. I was lucky to have recently run into one of my best gymnasts who is now coaching. We had a great deal success together but also butted head A LOT. At a competition I sat by her in the coaches hospitality room and she said,

Tony, everyday when I work with these level 7’s I want to call you up and apologize.

It is not easy to teach. Sometimes the lessons are WAY MORE than just gymnastics. Remember your BRAND and think about what your legacy will be.