Here is the first of what I am sure will be MANY videos from Gym Momentum Camp 2015
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Developmental & Competitive Trampoline Program
At Gym Momentum Camp in Boston, Jeremy Mosier, presented a lecture/ demo on Trampoline. How to use it to help your developmental and competitive team. Many coaches asked for the notes- here they are!
PEGASUS GYMNASTICS
DEVELOPMENTAL and COMPETITIVE TRAMPOLINE PROGRAM
Basics:
Straight Jumps-Arms down
Straight Jumps-Arms up
Straight Jumps-Swing arms
Tuck Jumps
Pike Jumps
Straddle Jumps
Jump ¼ turns with arms up and down
Jump ½ turns with arms up, down and circle
Seat Drops
Doggie Drops
Proper Stomach Drops to mat
Proper Back Drops to mat
30 Straight Jumps with proper arms circle
1/1 turns with arms up, arms down, and swinging into it
Flat back drops with arms at ears
Flat Stomach drops with arms at ears
Proper back drops
Proper stomach drops
Spatial Awareness and Tight Body Drills:
Back Handspring to stomach onto mat
Front support bounces
Rear support bounces
Flat back drops ½ turn to flat stomach drop with arms at ears
Flat stomach drop ½ turn to flat back drop with arms at ears
Flat back drop ½ turn to flat stomach drop ½ turn to flat back drop with arms by ears at all time
Flat stomach drop ½ turn to flat back drop ½ turn to flat stomach drop with arms by ears at all time
2x flat back drop ½ turn 2x flat stomach drop ½ turn 2x flat back drop all done with arms by ears at all time
Jump ½ turn to stomach and back drop with arms at ears the whole time
Handstand hops on trampoline as many times as possible
Long front support bounces (hands and then feet, like a rocker)
2/1 turns with arms up, arms down, and swinging into it
Jump ½ turn to handstand arms at ears the whole time
10 back tucks in a row
10 front tucks in a row
Codi and Bailout Drills:
Back drops in a row (needles)
Stomach drops in a row with proper arm push
Back drop to stomach drop with straight body in the air
Stomach drop to back drop with straight body in the air
¾ front layout
¾ back layout
¾ back layout to stomach drop, pull to back drop with straight body into a pull over
¾ front layout to back drop, porpoise
¾ back layout, codi tuck
¾ front layout, ball out tuck
Front and Back Rotations:
Back handsprings
Front handsprings
Back tucks
Front tucks
Back tucks with kick outs
Front tucks with kick outs
Front pikes
Front pikes with kick outs
back pike with kick outs
Back layout
Front layout
Standing back tucks
Standing front tucks
Back tuck with arms up the entire time
Leaps and Jumps:
Split leap both sides
Switch split both sides
Advanced Spatial Awareness and Tight Body Drills:
Jump 1/1 and 3/2 to stomach drop and back drop with arms at ears the entire times
Long front support bounces snap feet under to stand or over rotated
Flat back pullover to handstand
Jump 2/1 and 3/1 turn to stomach drop and back drop with arms at ears the entire time
Back drop to handstand with arms up (forward)
Stomach drop ½ turn to handstand arms up the entire time (forward and backwards)
Long front support bounces, from hands into back layout with arms at ears
Back drop ½ turn to handstand to feet arms up at all times (forward and backwards)
Stomach drop front layout with arms up
Advanced Front and Back Rotations:
Back layout with arms up the entire time
Front layout with a ½ turn
Front layout with arms up the entire time
Back layout ½ with really late twist spotted if necessary
Back layout 1/1 with really late twisted spotted if necessary
front layout 1/1
1 ¼ front to stomach drop
Standing back ½ in puck position
Back layout 1 ½ twist
Front layout 1 ½ twist
Spotted double backs
Double fronts
Back layout 2/1
Double backs
Double back with arms up the entire time
Don’t put a Fifth Grader in High School Classes. | Get Psyched!
Source: Don’t put a Fifth Grader in High School Classes. | Get Psyched!
Placing the athlete in the correct class seems obvious. Many kids are placed beginner classes if they are a beginner, intermediate when they improve, and advance when they become masters of the sport. But sometimes kids are placed in classes for other reasons.
Some kids can only do certain times or days and so they may be put in a class that is too easy or too hard for their level. Others may want to be with a certain age group even through they are at a different level. And then there was that one time when I put a kid on team because her carpool moved up to team and the only way for her to continue to do gymnastics was to move into the same class.
I had been coaching this child in classes and she was a hard worker and a wonderful kid. I didn’t want her to leave gymnastics so I decided to let her move to level 2 team. I knew it was a big decision, but I thought we both worked a little harder we could make it work.
But placing an athlete in a level higher than they should be in created way more tension and chaos then good.
My little gymnast didn’t know anything about team. She had a lot to learn. She didn’t know how to do a lot of the details. In classes we trained on basic skills, but didn’t focus on head position, body shape, or feet position. All the other kids had spent at least one year on pre-team, a year on level 1, and a year in level 2 before moving to team. They knew all the details and were very good at performing them with precision. But I wasn’t worried. I knew that I could teach her those details.
The problems set in when she felt inferior to all the other athletes. She felt embarrassed when I had to pull her to the side to teach her a lever or a hurdle with the proper arm circle.
She also became embarrassed when she constantly had to do easier skills than her teammates. When they worked on harder skills such as, back walkovers or round off back handsprings, she had to work on back bends and bridge kick overs. I had to set up different stations and always gave her a different workout plan. She become resentful towards me because I couldn’t let her do the same skills as her friends.
I soon became frustrated with having to constantly remind her the names of skills, to put her head in, or to point her toes. After three months I had hoped for her to catch up to the level of the other girls. But after three months it was obvious to me that I had put her in the wrong class.
She didn’t like conditioning and it was hard for her. She didn’t like the constant corrections. She wanted to learn gymnastics but she didn’t care if her legs were straight, toes were pointed, or they were done without deduction.
She eventually didn’t want to do gymnastics anymore and I could see that as well. I knew she needed to be put back in a recreational class, but I didn’t want to hurt her feelings, embarrass her even more, and worse of have have her quit. It was my idea to put her on team and now I had to break the news to her that I had made a mistake. I felt terrible.
In the beginning I didn’t want to see my little gymnast sad. I knew that if she wasn’t able to car pool with her friend who was on team, then she would have to stop doing gymnastics. She loved gymnastics and I loved teaching her. But instead of seeing the lher sad to have to leave the sport, I tried to make everyone happy and move her to a level she simply was not ready to train.
I knew I had to come to terms with the situation. It was bad and I was to blame.
It was no different than putting a fifth grader in high school classes and then expecting them to live up to the same standards.
The reason we have levels in sports is to ensure proper progress both mentally and physically. When placed in the correct level each student can build a solid foundation of basics and confidence.
When the athlete is placed in the correct level, they can try new skills without feeling embarrassed because everyone is trying the same things. They can build strength by starting with conditioning that they can master. Then after they master that conditioning, they can feel proud and exciting to try to do more. They learn the terminology of the skills and they understand the progression of the sport. They move up when they are “ready”, not because it was convenient.
The bottom line is that I should have done that right thing in the first place. I should have told the gymnast that I would miss her and to let her know that anytime she wanted to come back, I would be here for her. That way we could have avoided the pain, embarrassment, and frustration that she had to endure. Our relationship was strained but luckily not destroyed and I am happy that it wasn’t ruined.
In the future I will make sure to do the right thing and place the athlete in the right class even if it causes a little bit of sadness for the athlete. Nothing can replace the proper path of training. And even with the best intentions proper class placement is not only recommended, it is mandatory.
It’s Our Time
“It’s Our Time”
Weberworks Records
Written by Krystal Polychronis (one of my former gymnasts!) and Juliette Goglia
Arranged by Marty Walsh, Peter Tentindo, Ian Walsh
Produced by Marty Walsh, Krystal Polychronis
Engineered by Burleigh Drummond
Mixed by Kenny Lewis at Mixed Emotion Studio, Middleton, MA
Mastered by Jim Brick at Absolute Audio
Lead Vocals – Juliette Goglia
Backing Vocals – Krystal Polychronis
Guitar – Peter Tentindo, Marty Walsh
Drums – Ernie Larouche
Videographer (Juliette Goglia) – Ro Rowan – www.rorowan.com
Videographer (Gymnastics) – Krystal Polychronis
Video Editor – Ro Rowan
WEBSITES:
Krystal: http://gymnst16.wix.com/krystalp
Marty: http://www.martywalsh.com/
Peter: http://venusmarsproject.com/peter/
Juliette: http://www.imdb.com/name/nm1490275/
Kenny: http://www.mixedemotionsmusic.com/
Gymnasts:
Eleanor Almeida
Gracen Belle
Aria Brusch
Amanda Cioli
Olivia Drew
Amelia Hundly
Keara Loughlin
Abigail Matthews
Alanna Murphy
Jessica Nugent
Kaylee Pacunas
Lexie Priessman
Jumping Gymnasts:
Megan Anstiss
Madeline Courtemanche
Hailey & Hope Dinsmore
Molly & Peyton Fitzgerald
Kiera Frazier
Maya & Brielle Hardy
Serena Kim
Kailee McDonald
Nina Morales
Joslyn Panesse
Destiny Rios
Skyla Robson
Abigail Schiebel
Kendra Scott
Mckayla Silva
Kaitlin Stutz
Lorna Wood
Malinda Yim
Coaches: Megan Donahue, Jojo Vergados, Erin Auger, Mistah Ben
Gymnastics filmed on location at:
Walker’s Gymnastics – Lowell, MA – www.walkersgymnasticsdance.com
Cincinnati Gymnastics Academy – Cincinnati, OH
www.cincinnatigymnastics.com
Perfection Gymnastics – West Chester, OH
www.perfectiongymnastics.com
Juliette Goglia filmed at Tin Drum Studio, Thousand Oaks, CA
www.tindrummusic.com
Pak Salto Drills
One of the biggest problems with Pak Salto is controlling the rotation.
TOO MUCH- You skid across the floor on your butt
TOO LITTLE- You eat the bar
Here are drills that I use for control and reach. I try to establish these drills pretty easy because they share some of the same actions with other skills like fly away and over shoot on bars and even the Yurchenko on vault.
I try to make 1 or 2 of these drills an everyday thing.
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Gym Momentum Training Camp Boston- Review
Another training camp is in the books! Every year I pick a motto for camp.
This year was: ‘WE MAKE CORRECTIONS NOT EXCUSES”
Gym Momentum Training Camp Boston had gymnasts and coaches from throughout North America as well as some gymnasts from Iceland.
Thursday night we started with orientation and open training with their personal coaches. I knew right away that this was going to be a great camp. All the gymnasts and coaches were so hungry to learn the Gym Momentum staff was super energized to meet their expectations. Thursday night all coaches and staff met to go over the training plan for the weekend and then we had a round table discussion on establishing a realistic time line for gymnastics success.
Friday, Saturday and Sunday we trained 2 sessions per day getting to each event twice per day while leaving time for open training for the gymnasts (with Gym Momentum Staff) while their coaches had clinic time. Friday night Brian Pickard delivered a lecture to the coaches on Conditioning and Recovery. Saturday night Jeremy Mosier did a lecture on incorporating trampoline drills into workouts.
With ALL the gymnasts working so hard it was honestly difficult to find a “Hardest Worker” in each group. After much deliberation the coaching staff came up with:
Group 1: Elizabeth, Yellowjackets, Massachusetts
Group 2: Rebecca, Acrotex, Texas
Group 3: Sarah, Athletic Edge, New York
Group 4: Katy, Acrotex, Texas
The SPIRIT of MOMENTUM, given to the gymnast who overall made the most corrections and just kept trying went to
Maddie, Spectrum Gymnastics, New Hampshire
As this is our 2nd year running Gym Momentum Training Camp we also gave out awards to the gyms who showed the most improvement over the last year. Those gyms who took the corrections they were given last year and continued to work on them through out the winter. These gyms won a coaches spot FREE for Gym Momentum Camp 2016! (July 14-17, 2016)
- Acrotex, Texas
- Athletic Edge, New York
- River Valley, New Brunswick, Canada
- Jean’s Gym, Massachusetts.
Congratulations to all the gymnasts and Coaches. Keep up the good work,
SEE YOU NEXT YEAR!
The Gym Momentum Staff for 2015 were:
Vaulting
- Jamie Donkin
- Tony Retrosi
- Vasko Vetzev (96, 2000 Olympic Team)
Bars
- Daire Oceallag
- Jeremy Mosier (World Championship Team T&T)
- Brian Pickard
Beam
- Carly Meyer
Tumbling
- Wendy Bruce-Martin (1992 Olympic Team)
- James Parent
Dance
- Jody Nichols
TEAMS ATTENDING GYM MOMENTUM CAMP
- Acrotex. Austin, Texas
- Aerials Gymnastics. Spruce Grove, AB, Canada
- Arlington Aerials. Arlington, VA
- Atlantic Gymnastics, Dover, NH
- Athletic Edge. Staten Island, NY
- Evergreen Gymnastics. Lisbon, NH
- Gymfest Gymnastics. Pittsfield, MA
- Jean’s Gymnastics. Marlboro, MA
- Pegasus Gymnastics. Calgary, AB, Canada
- River Valley Gymnastics. Woodstock, NB, Canada
- Spectrum Gymnastics Academy. Londonderry, NH
- Sterling Academy of Gymnastics. Sterling, MA
- Stjarnan Gymnastics. Reykjavik Iceland
And our wonderful hosts: Yellow Jackets Gymnastics. Middleton MA
I am in the process of editing all the photos and videos. I will have a separate post for all of those. If you have a photo or video that you would like to share- KEEP THE MOMENTUM GOING! Send it to me!
– As many of you know, Tim Korman, lost his battle with cancer a few weeks before Gym Momentum Camp. This was a terrible loss to the gymnastics community and the Yellowjackets gymnastics family. Profits from Gym Momentum Camp this year will be sent to a foundation of his families choice. A few of the Gym Momentum Staff also have RETURNED their pay check so that money can also go into the foundation.
Shoposhnikova Drill
The other day I was listening to some coaches brag about the difficulty and intensity of their workouts leading up to a competition. My question is:
“is that intensity and difficulty contributing to the gymnasts success or is it hard just for the sake of being hard?”
Cramming for an exam is a time-honored practice for most students. Gymnastics competitions like tests are stressful, sure, but you can not cram for a competition.
Excellence in gymnastics is rarely determined the week before the competition. It is determined through consistent training in the WEEKS and MONTHS prior to the competition. This is a lesson many gymnasts and coaches forget. There should be some intense and difficult parts of the training cycle but each training sessions should have attainable goals. Whether that is skill acquisition or a set amount of routines.
Coaches need to remember that there are only 2 guarantees for gymnasts.
You are going to get hurt.
You are going to be frustrated.
If a coach has a plan to deal with injuries they will be able to alleviate some of the frustration. Recently I was working with a gymnast who was coming off a lower body injury. Nothing serious but it reduced the amount of time that she could train and the events she could do. Essentially she was only allowed to do bars.
Realistically how much was she going to accomplish at bars? She could not do 4+ hours of bars every day without risking injury.
I needed to come up with a plan to continue the progress on bars with out burning her out.
It is very important to have the gymnast involved with the plan.
What are her goals?
Short and Long Term?
What is the work load she feels she can handle?
With this gymnast she has a very good clear hip and hecht action. The decision was made to work Tkatchev and Shopashnikova. 2 skills with the same action.
These are basic questions every coach should ask on an ongoing basis as a check to make sure training is on target.
What are you doing?
Who are you doing it with?
Is what you are doing appropriate for who you are doing it with?
Why are you doing it? Is it NEED to do or NICE to do?
How are you doing it? Is there a better way or a better mode?
When are you doing it? Is it appropriate for the time of the training years and even the stage of the athlete’s career?
And always use the KISS strategy. Keep It Simple, Stupid.
3 good lessons on leadership
I graduated from college in 1989 and got married in 1990. To me this does not seem like a long time ago But to many of you r
eading this it is a different world. I can tell you: the world has changed an awful lot in just 25 years. My word processor was a joke. Computers were HUGE. Online classes were a fantasy. Computer hackers and the internet were things that worked in movies like WAR-GAMES but not real life. And CELL PHONES? ha! A phone that fits in your pocket that almost anywhere in the world people can call you? Send you a TEXT MESSAGE? why would anyone want to write you a message when they could just call? Let’s not even get into smart phones and their capabilities.
The world we live in today is one I could not have imagined when I graduated. I am sitting at a table at my fairly remote lake house. Cell phone service is delightfully weak (it is good to disconnect) but I have fast wifi. I am typing on my Macbook Pro that (I have heard) is “smarter” than the computers that helped us land on the moon. 25 years from now where will things be? What now seems like science fiction will be boring and slow. To my younger readers- This will be up to you! You will have helped shape your generation’s world.
It doesn’t matter what country you live in. Because countries do not lead. People lead.
Everyday you must start your path toward leadership. What kind of leader will you be? How much impact on others will you have? What will be your mark on the world?
I have heard that at companies like Facebook, they have posters on the walls to remind them to THINK BIG — to challenge themselves to do more each and every day. There are important leadership lessons reflected in these posters . I try to emulate that in my gyms. To encourage each manager to not just lead but to encourage others to lead. To help the coaches realize that they are not just creating the masterpiece, they must first prepare the canvas. To be excited about what they do and get the gymnasts excited about what they do.
Here are some lessons I learned from Sheryl Sandberg the Chief Operating Officer of Facebook
Fortune favors the bold.
Facebook exists because Mark Zuckerberg believed that the world would be a better place if people could use technology to connect as individuals. He believed it so much that he dropped out of Harvard College to pursue that mission and he fought to hold onto it over the years. What Mark did was not lucky. It was bold.
It’s unusual to find your passion as early as Mark. It took me far longer to figure out what I wanted to do. I love coaching and I pretty much have been coaching my entire life. When I was sitting in a graduation robe, I could not have considered that I would actually be making a good living on coaching and owning a gym. Every coach I knew was just getting by. Their passion for the sport kept them alive. Every gym owner was struggling day in and day out. They loved the sport and they loved the kids but did not have enough business sense. Thinking that I could survive and raise a family as a coach then club owner was a dream (much like cell phones).
I taught school for a few years and coached every afternoon. Taking kids to JO Nationals. When the gymnasts were at a point where they were ready to make the jump into International Elite Level, I needed to stop teaching. It was the only way to make it work. I had learned the ropes about the gymnastics business, I had some great people help me know what to do next with these talented gymnast. It was then that I knew it was time to go out on my own and open up my own gym. In retrospect, this seems like a shrewd move. But in 1994, it was questionable at best. It was a struggle and a fight but I KNEW I COULD DO IT. 21 years later- I still love working in the gym and coaching. It was not my original plan, but I got there — eventually.
I hope if you find yourself on one path but longing for something else, you find a way to get there. And if that isn’t right, try again. Try until you find something that stirs your passion, a job that matters to you and matters to others. It’s a luxury to combine passion and contribution. It’s also a clear path to happiness.
Feedback is a gift.
As a manager or club owner- sometimes it is hard to tell if you are doing a good job. I have always looked at feedback- EVEN NEGATIVE FEEDBACK as an opportunity to learn and grow. If people care enough about you and your organization, they will tell you when you fall short of their expectations. If they tell you- and you make corrections- THEY WILL TELL EVERYONE.
If you are a manager, getting feedback from your boss is one thing, but it’s every bit as important to get feedback from those who work for you. This is not an easy thing to do as employees are often eager to please those above them and don’t want to criticize or question their higher-ups.
One of my favorite examples of this comes from Wall Street. In 1990, Bob Rubin became the CEO of Goldman Sachs. At the end of his first week, he looked at Goldman’s books and noticed large investments in gold. He asked someone why. The answer? “That was you, sir.” “Me?” he replied. Apparently, the day before he had been walking around on the trading floor and he commented to someone that “gold looks interesting.” This got repeated as “Rubin likes gold” and someone spent hundreds of millions of dollars to make the new boss happy.
On a smaller scale, I have faced a similar challenge. I was watching a group of gymnasts vault in a “day before the meet workout”. I noticed that they were all leaning forward on the board. I had to put a band-aid on this so I told the coach to move the board back a little bit. The kids the next day vaulted well. Monday back in the gym- I noticed that vault was a disaster. Kids were eating it. I went to see why- Well the vault coach had moved everyones board back. Not realizing that I was just putting a band-aid on a problem that needed to be fixed on Monday.
At my next staff meeting I said “One, I wanted you to move the board back for that one group that one day. And two, next time you hear a bad idea — like not staying on the kids about proper technique– speak up. Even if you think it is what I have asked for, tell me I am wrong!”
A good leader recognizes that most employees won’t feel comfortable challenging authority, so it falls upon authority to solicit feedback. I learned from my vaulting mistake. I now ask my coaches “What could I do better?” And “What can the gym do to help you meet your goals” I always thank the person who has the guts to answer me honestly, often by praising them publicly. I firmly believe that you lead best when you walk side-by-side with your colleagues. When you don’t just talk but you also listen.
Nothing is someone’s else’s problem.
When I started coaching, I observed people in leadership roles and thought, “They’re so lucky. They have so much control.” So imagine my surprise when I had my first head coaches job and realized that the higher up you go, the more dependent you become on other people. At the time, I thought I was doing it wrong.
But I was right. I am dependent on my team. From the part time person in the office and college student who can only work on Saturdays to my full time Team Coaches and my Gym Managers. not the other way around. If they fall short, it is my mistake. As a leader, what I can accomplish is not just what I can do myself but what everyone on my team does.
Companies in every country operate in ways that are right for their cultures. But I believe that there are some principles of leadership that are universal — and one of those is that it is better to inspire than to direct. Yes, people will do what their bosses tell them to do (at least they better) in most organizations. But great leaders do not just want to secure compliance. They want to elicit genuine enthusiasm, complete trust, and real dedication. They don’t just win the minds of their teams, they win their hearts. If they believe in your gym’s mission and they believe in you, they will not only do their daily tasks well, but they will do them with true passion.
Harvard Business School Professor Frances Frei has said “leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.”
1. That you are bold and have good fortune. Fortune favors the bold.
2. That you give and get the feedback you need. Feedback is a gift.
3. That you empower everyone. Nothing is somebody else’s problem.
Lessons From 15 of Our Best-Performing Tweets
Our performance indicator changed, so did our idea of what makes a good Tweet. Here’s what we learned from 15 of our best-performing Tweets.
Source: Lessons From 15 of Our Best-Performing Tweets
Lessons From 15 of Our Best-Performing Tweets
BY OLSY SOROKINA | 3 WEEKS AGO | 1 COMMENT
HootSuite Twitter Facebook LinkedIn Google +
A few months ago, we started using a different metric to measure the performance of Tweets from the @Hootsuite handle: engagement rate. In Twitter Analytics, this represents the number of engagements divided by the total number of impressions. For example, if you had 5 people engage with your Tweet by either clicking the link or expanding the media contained within it, and 500 people in total noticing your Tweet on their feeds, your engagement rate will be 1 percent. Since the total reach of the @Hootsuite Twitter account is quite wide, our best-performing Tweets usually get over 2 percent engagement.
Once our key performance indicator changed, so did our idea of what makes a good Tweet. So this time, instead of drawing lessons from best Tweets as determined by a third-party app, we’ve decided to share what we learned from Tweets with the highest engagement rate. If some Tweets look familiar, we have indeed discussed a few of them in another post; but as we looked at the engagement rates more and more often, we started noticing trends for composing Tweets that we thought were worth revisiting.
Here’s what we learned from 15 of our best-performing Tweets
1. Be relatable and show character
We wrote about the launch of the video live-streaming app Meerkat after its glorious reception at SXSWi. Since the app was fairly new, the only photos in circulation—aside from the dreaded vertical-video screenshots—were Meerkat’s white-and-yellow logo. But it can be difficult for a Tweet to stand out among the rest when it uses the same image as all the other media outlets. Instead, we illustrated the Tweet promoting the blog post with a popular meme of Timon from The Lion King. (Get it? Because he’s a meerkat.)
We did it mostly for the sake of our own entertainment, so when we saw the engagement rates on the first few Tweets, our jaws dropped. Over the next few months, whenever we sent out Tweets that contained memes, they all performed fantastically. The example above has received over 5 percent engagement rate, and it has been consistently high for Tweets promoting Meerkat-related content.
Intrigued by our initial success, we decided to see if the meme trend would generalize to Tweets promoting other kinds of content. After all, memes are public domain content that’s easy to generate. We’ve used both Success Kid and First World Problems memes to tweet about available job openings at Hootsuite. Similar to Meerkat Tweets, the engagement rate on those Tweets skyrocketed.
We even used a One Does Not Simply Walk into Mordor to illustrate a fairly technical blog post about landing pages, which accounted for many pageviews on the blog.
You might wonder why my advice in this section isn’t just to use more memes. When it comes to Internet culture and social media trend-jacking, brands have to tread carefully; a failed attempt to use an inside joke can result in some pretty awkward interactions. However, when you find something genuinely funny—like using a character from a Disney favourite to talk about a hot new app—chances are, someone in your audience will have a laugh, too. We were careful to use memes selectively, and only for Tweets and blog content with the right topics and tone. Make sure that whatever terms or pop culture references you use, you do so tastefully.
2. Don’t be afraid to experiment
One of our best-performing Tweets is a screenshot from a video that explains the reasoning behind the new UI design for the Hootsuite dashboard. And, well, it’s a bit… cheeky.
This particular Tweet scored 3.4 percent engagement rate, but social messaging related to this video has consistently performed well. Now, we wouldn’t gratuitously include explicit content in our Tweets, and we don’t recommend you do it, either—if you want your social media channels to sound professional. In this case, the curse words emphasized the message we were trying to convey: there was a clear need for change, and while it was communicated quite strongly, we thought it presented a good opportunity to talk about the importance of negative feedback. So don’t be afraid to break the rules every once in a while, as long as you understand why those rules exist in the first place.
3. Be upfront with what your content has to offer
Most of the social media content on our @Hootsuite account points to this blog. So it makes sense that we measure the success of some of those Tweets based on clickthrough rates. Sometimes, though, it pays off to showcase the biggest asset of the blog post directly in the Tweet, like so:
Social media posts containing this infographic never fail to receive an engagement rate higher than 2.5 percent. One reason why it works is that the infographic doesn’t show up in its entirety on the users’ feeds—that would be quite inconvenient—so intrigued users have to click on the image to expand it. This increases the engagement rate. It also provides value as a standalone piece of content: users can share the infographic on its own without reading the blog post, and it still provides some valuable information about hashtags. But you don’t have to give away all the juicy parts of your blog post in a Tweet. Instead, give a sneak peek of the blog’s main focus by illustrating it with a graph:
This flowchart illustrates the process of finding the content best suited for your audience. It summarizes the content of the post in an accessible way, and makes the focal point of the blog clear before the user begins reading the advice contained within it. Similarly, both Tweets below showed off the main media asset in the blog post—which earned both of them engagement rates over 2.5 percent.
These examples support the idea that you don’t need click-bait headlines to encourage people to read and share your content. Being upfront with your brand’s value add can be equally effective—if not more so. If you can include a brief summary of your advice, whether this is done in written or pictorial form, you will provide more reasons for your audience to share the content. Finally, your followers will probably appreciate your efforts to save them some time.
4. Keep up with the trends
Our best-performing Tweets, as well as our most-read blog posts, often have one thing in common: they talk about Instagram.
How to coach gymnastics AND have a successful relationship.
I published a version of this at my other website, Vacilando.
I Do Not Give Relationship Advice, But….
While recently speaking at Region 2 Congress I was having a conversation with a newly married acquaintance. After the obligatory congratulations and wishing him luck I shared that my 25th anniversary was coming up. He asked- with all the traveling I do, What is the secret for a lasting relationship? He was worried that as a gymnastics coach his relationship may be doomed before it started. (I wonder what the divorce rate is for coaches? )
I was honored that he asked me and I really gave thought to my answer before I shared.
What came to me first is that no relationship is “perfect” there will always be some ups and downs. Consistent communication between you and your partner will help you navigate the bumps in the road. If something REALLY bothers you – you need to be able to tell them. AND you need to listen to the grievances of your partner as well with out getting offended.
When I was first married I had a habit of just kicking off my shoes when I came in from outside. It drove my wife crazy when she would trip on my shoes when she came in. She got so angry that she picked up my shoe and was about to throw it outside when she slowed down and thought, “Why don’t I tell him first?” . She told me and I said, “Oh, sorry about that. I’ll take care of that.” I never left my shoes in front of the door again. She told me- I fixed it. No big deal.
A good relationship is NOT a partnership. Most partnerships are viewed as a 50/50 agreement. In a marriage you have to always be willing to give more than you receive. It is more a 60/60 or 70/70 deal with each giving more so that the relationship grows. This is important to remember as time goes on. A flower planted in the richest soil will need some added nutrients after a few years. Otherwise the flower loses its brilliance.
When you return home from a trip whether it was for a conference or competition remember that your spouse has been home, taking care of things, their life went on. BEFORE you unload about what a great (or horrible) competition you had, what you learned at a conference or how well your lectures went. STOP, slow down, take a minute and listen to what has been going on in their life. What has been going on is important to them and you need to listen.
Gymnastics coaches are passionate about what they do. Most LOVE their job and the ability to interact with children and really make a difference in the lives of so many. As much as you are passionate about your profession, your spouse is equally passionate about something they do. It may be their job, it make be cooking, writing, or gardening. FEED their passion. Do not expect your spouse to fully understand gymnastics, but don’t be condescending. Explain things, share your passion but also share in their passion.
Never underestimate the value of kissing someone good morning and good night. Yes, I know — it’s so traditional. This simple loving gestures speaks volumes. I want to kiss you when I open my eyes. I want to hold you for a minute before we sleep. No matter what happens between you during the day, there will always be this.
Understand that relationships come with expectations and commitments. There are things that you will HAVE to do that you might not want to. Whether it’s a dinner party or a concert. Get over it. Put on a smile and go. (and while you are there- no whining). Relationships come with obligations. Your spouse probably doesn’t want to sit through a Level 3 meet. But does.
Give presents. Do the unexpected. Surprise each other. Is it the loving sexy text during the day? Or maybe buying his favorite cookies at the store? Surprises do not have to be big to be fabulous. It’s amazing how offering up a bit of a loving surprise can keep the heat burning.
Don’t pick on each other in public. Don’t make each other the butt of a joke in front of people. When we use the phrase “at each other’s expense” that is real. Every time you turn someone into your punch line, you are paying out of their self-esteem. Don’t do it. Along that same line, don’t correct your spouse in public. There is just no point to it. It is petty. If they are telling a story, “It was just before our son was born and…” and you remember that it was clearly AFTER he was born. So what? Was that important to the story? Let it go.
Help each other. Whether it is taking on some work, or simply cheerleading. How can you help each other when one of you gets overwhelmed? Don’t just ask, “What can I do?” do something.
Have each other’s backs. I do not tolerate people talking badly about their partner — ever. I don’t care how small it is. This is a zero tolerance zone. If your partner can’t count on you to defend them — who can they trust? and NEVER fight in public.
Lastly- It is very easy to list the faults of your partner or spouse.
She drives me crazy when she does________.
I really hate it when he ____________.
I wish they would just ____________.
We even find it easy to criticize ourselves.
I really need to be a better job at ________________.
But when was the last time you listed the things you love about your partner?
I love how she can make me smile even when I have a bad day.
I love the way he interacts with the kids.
I love how hard she works at her job.
I love the pride he has in his appearance.
Now go, make your list, and go tell them every once and a while!
Peace!
PS-
How did I know it was the right one? Even after 25 years? When I pull into the drive and see her car there, I just smile.




